ASMR is not new, but it has picked up pace in the marketing industry in recent times. The use of multisensory media can be effective in engaging consumers and offering an experience that goes just ...

ASMR videos, which can leave people feeling tingly and blissful, are surging in popularity. Here’s a look at the science behind the experience. March 31 at 6:01 a.m. A genre of video called ASMR is an ...

Toyota, the world’s third-biggest carmaker with unit sales of 5.13 million during the first half of the year, is promoting the 2018 model of Camry sedans with a multimedia campaign that includes ...

As part of its initiatives to launch in South Korea, Ritz Crackers' latest ad has employed binaural technology to play on the rustling of its packages, the crunching ...

Common ASMR triggers include whispering, hair play, and ear brushing. Not all people experience a positive response or any response to these triggers, though. ASMR, or autonomous sensory meridian ...