If you’re like any of the 200,000 small business owners we work with every day—constantly trying to do more with less—you understand how critical budget planning can be. When you’re trying to maximize ...

At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the skill essential skills to becoming the commercial marketer is financial acumen.

Behind every well-functioning healthcare facility lies a carefully planned green hospital budget. It may not be as visible as the work happening in operating rooms or patient wards, but the budget ...

Traditional, complex strategic planning doesn’t suit modern entrepreneurs. Instead, focus on a lean, agile and actionable strategy that you can start implementing in days, not quarters. Define where ...

Today’s media planning is more dynamic and data-driven than ever, offering marketers a complex landscape of opportunities and challenges. From determining how budget impacts channel performance to ...

The state's flagship university is undergoing a major strategic planning process intended to respond to today's challenges in ...