Beauty influencers are settling into a niche trend: ASMR-style videos that mix the satisfaction of sounds with skin care and makeup routines. ASMR videos, which are meant to cause a tingly body ...

Have you ever felt a tingling sensation sweep across your head and neck as someone brushes your hair or speaks softly to you? If so, you probably fall among the 20 percent of people who experience ...

The ways in which people fall asleep are just as personal — and strategic — as the clothes we choose to snuggle under the covers in. Take me, for example: I can’t doze off unless I’ve read a few pages ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...

Maybe it is the rustle of canvas unfurling, or the sharp snipping of the stylist’s shears as they tidy up your bangs. Whatever it is, it resonates down your scalp and spine like a tuning fork. Certain ...

A spate of YouTube videos that use crinkling, crunching and whispering sounds to trigger tingling sensations may seem odd but the videos and performers have become not only a social phenomenon, they ...

You may know “ASMR” as the niche genre of YouTube video which people watch on tablets and laptops to help them relax, perhaps before bed or in the lull of a Sunday afternoon. These videos typically ...