As prices rose and demand followed, India’s consumer tech market revealed a deeper shift in aspiration, behaviour, and ...

Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

When you walk into Walmart, there are a few things you can feel confident in. First, you're likely to find a pretty ...

The lockdowns put in place over the last year have resulted in massive shifts in consumer behavior. Some of these changes are likely to be permanent, and businesses need to be prepared. Some of these ...

Australians splashed out during this past Black Friday, with consumer spending reportedly reaching $23.8 billion - which is ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

Marketing is the entire process of researching customer needs and preferences, developing product and service solutions to match, and promoting the benefits to targeted customers. Understanding basic ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

As consumers head into 2026 with tighter budgets, rising interest in high-protein meals, and an increased focus on ingredients, PS Seasoning is releasing its annual forecast of the consumer-driven ...