Adobe Inc. today added a new tool to its Adobe Analytics offering that’s meant to give companies more advanced insights into their customer’s behavior. The new offering, Customer Journey Analytics, ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Inspired by questions raised in an internal study of business intelligence (BI) integration trends, Unisys and KRC Research polled 150 top executives and IT decision-makers to examine the concerns and ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Find the best predictive analytics tools to boost customer experience with clear top picks, pricing guidance, and an easy how-to choose checklist. Predictive analytics tools are revolutionizing ...

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest article on the top customer analytics tools for the year 2018. Businesses are ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

LONDON--(BUSINESS WIRE)--The manufacturing industry is a rapidly changing and a challenging sector that needs to react spontaneously to the continuous changes that occur. Manufacturers are ...

SMBs was just beginning. As a pioneer in the SaaS industry, Salesforce provided businesses with a platform that constantly monitored and recorded employee actions and tracked KPIs. The vast amount of ...

Customer analytics tools have always been at the forefront of adoption in the business intelligence space – and given the importance of customers in revenue generation, it is unlikely this situation ...

be released by his firm shows that customer analytics projects are among the longest and most arduous to implement, but when completed provide some of the best returns around. The rewards are obvious- ...