I was the founder of an online review management platform in 2013 before Google My Business (GMB) was even a thing. When we started, search engine optimization (SEO) was a tough sell to local business ...

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. A growing recognition of a gap ...

Your SEO campaign may be missing a secret weapon: customer reviews. How you generate, engage with, and highlight ratings and feedback from your customers can affect your credibility and visibility, ...

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey, specifically for companies that provide software as a service (SaaS) that market to other ...

So many factors contribute to SEO performance, from creating mobile responsive sites and optimizing code, to the implementation of keywords and quality content distribution. One thing that often gets ...

For SEO to be truly effective it needs to have impact across the breadth of a business. From product, to design, to engineering, to customer services – SEO can and should be baked into processes far ...

In SEO as in life, to get some, you have to give some. So forget about keyword stuffing and focus on providing a good user experience instead. SEO is about optimizing websites for machines: search ...

What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Opinions expressed by Entrepreneur contributors are their own. SEO (search engine optimization) helps drive organic traffic to your website. If you attract the right people, you can convert that ...