If you don't know what you are trying to solve, you hardly stand a chance at solving it. And good design for user interface (UI) and user experience (UX) is about solving the most pertinent problems ...

Albert Einstein once said, “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it.” While that may sound extreme, it does highlight the ...

Business managers face a never-ending array of potential information technology (IT) projects competing for their attention and budget. Making wise investments requires hitting a moving target, ...

Guess what the members of your audience are most interested in? That’s right, their problems and how to fix them. This is old news to anyone who has studied the arts of rhetoric, persuasion, and, of ...