Marketers continue to call for greater data transparency. Transparency may be today’s most bandied about buzzword in marketing as audience data collection remains under assault. Defining the dangers ...

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ.

Most Americans (86%) state that transparency from businesses is more important than ever before. New research by Sprout Social digs into exactly what this means for brands and their agencies. Through ...

How do you define “transparency”? For many, transparency conjures up images of pristine water or crystal clear glass. In a workplace setting, transparency is associated with freedom, sharing, openness ...

A race for a Hamden Legislative Council seat hinges in part on how to define some basic concepts of democracy in the age of both Trump and a newly ascendant wing in the local Democratic Party. The ...

Transparency in business used to be considered such a taboo. Why would you give insight into your business to people who aren’t running it? We no longer have that luxury. The age of information ...

The ad tech industry stands at a crossroads. After years of rapid growth driven by scale and efficiency, we face unprecedented challenges. Privacy regulations are ...

What exactly is the purpose of the self-styled Transparency Project here in Santa Monica? This “organization” — though it seems to be an organization of one — claims to shine light on possibly ...