One of the most common questions I’m asked by B2B copywriting training delegates is what tips and secrets I have for writing effective marketing emails. After all, as a professional B2B tech ...

Don't let your email be a victim of swipe, delete… Read this guide to find out essential strategies to improve email opens. This quick guide and checklist look at how you should write for email inbox ...

B2B platform 6sense has added a writing feature to its Conversational Email tool. Demand generation teams can use AI Writer to create personalized, on-brand emails and build pipeline, the company ...

How to handle B2B content the right way? Click to learn about the major changes in B2B marketing, and find tips on how to balance audience engagement and SEO.