For a company generating tens of billions of dollars in advertising revenue, Facebook’s attribution offerings are highly reliant on cookies and pixels. This can lead to inaccurate reports that ...

Did you know that only 8% of retail purchases happen online? That, of course, means the rest of these purchases happen offline, in the real world. For merchants who want to build a seamless connection ...

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. Facebook announced a series of improvements this week that are designed to ...

Aggregated event measurement will be an impactful change for many Facebook advertisers. Here's what you need to know to prepare. The first quarter of 2021 has been one of the most uncertain for ...

LiveRamp, an Acxiom company, now integrates with Facebook to enable marketers to connect Facebook advertising campaigns with offline sales transactions taking place in stores, branch offices, contact ...