In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Two years ago, lift tests weren’t something OLX Group even talked about. Today, lift tests, which measure the incrementality of a marketing channel or advertising tactic, are in heavy rotation at the ...

This letter refers to an article by Zotan Turzo and Gabor Takacs entitled "CFD techniques determine gas-lift valve behavior" (OGJ, June 8, 2009, p. 46). The article stated: "Mainly based on the ...