The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

(from left) Deputy Curtis Wilson, Host and Executive Producer Dan Abrams and Sgt. Sean “Sticks” Larkin (Reelz) Peacock and Reelz, the independent television network behind the true-crime docuseries ...

Is linear TV dying? Netflix executives have said this may happen in five to ten years. However, for all the complaints about live, linear TV -- around the increasing uncertainty of measurement as well ...

Heading into upfront season, live, linear TV continues to suffer with viewership declines -- down between 14% and 20% per month, according to MoffettNathanson Research. Cable TV networks, in ...

Tim Siglin, Founding Executive Director, Help Me Stream Research Foundation, and Contributing Editor, Streaming Media, sits down with Reed Barker, Head of Advertising, Philo, to discuss the economics ...

NEW YORK, Dec. 19, 2024 (GLOBE NEWSWIRE) -- Operative today announced that its cloud-based intelligent media management platform AOS is fully enabled to support Linear Streaming - the new media model ...

Streaming TV continues to get all of the attention from advertisers. Much of this excitement is coming at the expense of linear, which still commands close to half of all TV viewing. Amid the rush to ...

Reelz Channel is coming to Peacock. The niche cable channel will bring its live linear feed and on-demand programming to NBCUniversal’s streaming service beginning March 1. There is one quirk under ...

NEW YORK, May 8, 2025 /PRNewswire/ -- ITN, the leader in automated activation technology for local TV, and Magnite (MGNI) (NASDAQ: MGNI), the largest independent sell-side advertising company, today ...

Ad-supported video on demand is growing relentlessly. But fact is, TV audiences still consume live linear content – they just want to be able to watch it on their own terms, said Matt Hill, head of ...