CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...

Outdoor gear retailer REI is hitting the slopes with personalized local advertising. The brand, working with dynamic creative optimization (DCO) platform Jivox, is running hyperlocal campaigns on ...

My older sister warned me before I came to school that I’d get addicted to daytime television. And I’ll admit, I enjoy an occasional episode of “Crossing Over with John Edward” or a sinful dose of ...