There is an increased wariness among local ad buyers, and less spending is anticipated in the second quarter of 2025 — pushing it to its highest second quarter spending dip since the harrowing days of ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Getting Hyper With IPG Mediabrands’ Geomentum IPG’s Mediabrands announced a new unit (or practice) today called Geomentum.

Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather ...

In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...

As Q2 earnings season comes to a close for radio, many broadcasters are looking for revenue relief after an admittedly frustrating quarter. Yet there is no respite in sight, according to BIA Advisory ...

As streaming reshapes viewing habits and consumer targeting grows more sophisticated, the pressure on advertisers to execute local campaigns with precision — and at scale — has never been greater. Yet ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...

Local digital advertising topped $100 billion and accounted for roughly 70% of all local ad spending, according to an extensive report published by Borrell Associates. The Annual Digital Benchmark ...