Shopping for a wedding dress can be an overwhelming experience. Group4 Studio via Getty Images Shopping for that special dress is one of the most memorable experiences in the wedding planning process.

"His mom insists that I get a modest wedding dress … This is not what I wanted," the bride wrote on Reddit Erin Clack is a Staff Editor for PEOPLE. She has been writing about fashion, parenting and ...

As more brides seek personalized shopping experiences and multiple distinctive designs, the bridal industry is shifting to accommodate them. By Shannon Sims Four months before Ashley Moore’s April ...

When Calyssa Richie-Fuchs tried on one wedding gown, her family all held up 10s on scorecards. The problem was, everyone's favorite dress wasn't hers Courtesy of Calyssa Richie-Fuchs A bride always ...

A bride-to-be is at her wits end after her fiancé's conservative family turned her day trying on wedding dresses into a "s--t show." "My fiancé is from a religious family and it was important for him ...

A bride who tried on nearly 60 wedding dresses without finding ‘the one’ discovered a $25 thrift shop dream dress – and shared the creative journey of how she refurbished it for her big day. For ...

In the aftermath of the catastrophic Los Angeles fires, the old wedding tradition of “something borrowed” has taken on an entirely new meaning. People have lost everything—and for some, that includes ...

A recent bride asked Reddit users if she was in the wrong for wearing her "dream" white wedding dress even though it meant breaking the groom's family tradition of wearing "blush-colored" gowns The ...

FRANKENMUTH, Mich. (WNEM/Gray News) – Brides in Michigan are panicking because they said they never received their wedding dresses they paid for after a local bridal shop abruptly closed. Multiple ...