Opinions expressed by Entrepreneur contributors are their own. More than 75 percent of smartphone users make use of location-based services to gather information about nearby businesses including ...

LAS VEGAS -- Mobile ad network Millennial Media and WaveMarket have partnered to deliver location-based advertising services. The deal with WaveMarket, an Emeryville, CA-based mobile location-based ...

Avis and Budget Rental Cars, Microsoft Windows Mobile, FedEx Kinko's and Hyatt Hotels have all tapped 1020 Placecast to run cross-platform location-based advertising. Ad network 1020 Placecast claims ...

Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

Location is both the great promise and the potential fear factor of mobile marketing. While it offers the possibility of one-to-one marketing, privacy advocates have recently decried both Apple and ...

Placed “isn’t looking for one-off deals – we’re looking for scale,” company CEO David Shim told AdExchanger. The location analytics player, which uses an opt-in mobile panel to track offline behavior, ...

Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing landscape this year? Check out the full ‘Rebrand‘ program here. Geofencing — ...

Provides mobile location-based marketing technology and services. Has over 5 billion demographic data points on 98% of mobile device IDs in the US and Canada. Digital ad industry is growing rapidly ...

If you were at NRF’s 2014 BIG Show, you know that location was a hot topic. More retailers are recognizing that to successfully engage cross-channel shoppers, they must understand their entire path to ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases, compare prices and more. Small businesses need a mobile ...

Mark Ollila is GM, Innovations and New Products at Verve Mobile. Since July 6, people have been walking around paying the kind of attention to their smartphones that suggests hypnosis, sleepwalking, ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...