Most PPC pros recognize the importance of landing pages in their post-click paid search strategy. But the question still arises about how targeted these pages need to be. When is the time and effort ...

In PPC advertising, landing pages are crucial to performance. But it's not just any landing page that will work for your industry or company. You can read all the advice you want and apply all the ...

You paid good money for that visitor, but it’s wasted unless that landing page can deliver the goal you have for the campaign. Great, but what should those goals be? Let’s look at four common goals of ...

Ads get you traffic. Landing pages get you customers. The post-click experience remains underrated in the grand scheme of PPC marketing. Many advertisers focus so extensively on ad campaigns that they ...

Successful PPC lead generation campaigns demand good landing pages. Yet many small business marketers are left without the resources to create solid landing pages that will convert visitors into leads ...

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Every keyword in a campaign receives a quality score, ranked on a ...

Same landing page for SEO and PPC SEO is all about relevant content that matches the visitor’s intent, whereas PPC is more strictly geared toward conversion optimization. To optimize your organic ...

For a successful PPC strategy that regularly transforms clicks into conversions, consider this 13 point checklist to help improve the layout and design of your landing pages. A great landing page is ...

You can learn a lot by studying campaigns from top advertisers across different industries. Sometimes they don’t know what they’re doing, but more often than not, large PPC advertisers have the team ...

Google Adwords is a crucial tool for today’s digital marketers. But while many focus entirely on Cost Per Click (CPC) management and keyword targeting landing, the importance of landing pages is ...