Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

The promise of AI in paid search has never been more compelling—or more challenging to execute effectively. In Mediaocean’s 2025 H1 Advertising Outlook, 63% of marketers named generative AI their top ...

Believe it or not, PPC automation was around long before the days of ChatGPT. But with the rise in popularity of AI, machine learning, and automation – where does that leave PPC management? Staying ...