This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...

Let’s talk about PPC bidding strategies. If you’ve ever felt like you’re throwing darts in the dark when it comes to picking the right one, you’re not alone. When I first started in Google Ads, the ...

DiscoverMyBusiness unveils cutting-edge Google Ads strategies tailored to help law firms attract clients and boost ROI in 2025. PPC advertising is a game-changer for law firms, offering unmatched ...

PPC marketing has the power to drive massive traffic and conversions – but one wrong move can drain your budget fast. Many marketers unknowingly make costly mistakes due to hidden platform settings, ...

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Ian O'Rourke is founder and CEO of Adthena. The company is the market leader in competitive intelligence for search, serving hundreds of the world’s largest advertisers. Using a unique, patented ...