WESTPORT, Conn. -- Manufacturers have a long way to go when it comes to marketing their brands effectively at retail, according to results of a survey of retail marketing executives issued last week.

Prepare for a significant uptick in retail sales, projected to surge by 4% to 6% and reach an impressive $5.13 trillion to $5.23 trillion, as shown by Fo rbes. This paints a compelling picture of ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another ...

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer spending. In fact, a recent report estimated there were more than ...

Overview:Modern retail success blends strategy, data, and human connection to create meaningful in-store and digital ...

Info-Tech Research Group's latest research delves into the transformative power of Generative AI (Gen AI) for retail marketing strategies. Highlighting the challenges and opportunities marketers face, ...

Retailers know this. That’s why so many of them have adopted AI into their marketing efforts. Their goal? Avoid losing sales by controlling as much of the customer sales journey as possible. Spotify ...

Editor’s note: This article draws on insights from a Grocery Dive and Marketing Dive co-hosted virtual event panel. You can register here to watch a replay of the full event, “How to Navigate and ...

DX3 2026 returns to Toronto with a reimagined, executive-focused format moving beyond the traditional trade show model.

As CPG brands look to maximize incremental sales during the summer months ahead, pay-per-sale promotional strategies can incentivize consumer behavior, ultimately driving new-to-brand purchases, ...