Beautiful curly locks were every '80s girl’s dream hair look. Just like the revival of every other retro trend, the perm is finally back but with a modern twist, and boy, are we glad! It’s time to ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

Is this the year we get a perm? The ‘curly shag’ has been on the up-and-up of late, repeatedly featuring as a front runner when it comes to 2021 hair trends. And it doesn’t look like the cool girl cut ...