According to a PMMI study, 95% of consumers state that packaging significantly affects their online purchase. Furthermore, almost half of consumers share their experience on social media. While ...

Apple wants to make the buying and unboxing experience of its devices a little more seamless. A few patents have popped up over the past few days related to how Apple displays products in the Apple ...

Google has reported that at least four of the top 10 most-searched toys were among those featured in YouTube unboxing videos. It seems that rather than simply focusing on running television spots, ...