Netflix released new details of its own streaming tests recently -- including a huge effort to determine whether x265 (HEVC), VP9, or x264 should be used for future projects. Share on Facebook (opens ...

The value proposition for VP9 is clear, as stated in Figure 1: “Adaptive HD streaming with 1/2 the data of H.264!” Half the data rate cuts your bandwidth and storage costs and allows you to reach more ...

There’s a lot of interest in ultra-high definition (UHD) video, and the two codecs that drive it, HEVC and VP9. Over the past few months, a new UHD codec called Daala has also come to the fore. I ...

One of the biggest video sites on the Net will use Google's next-generation video compression technology after it's fully defined on June 17. Stephen Shankland Former Principal Writer Stephen ...

YouTube has begun rolling out VP9 codec support to videos uploaded to the website to improve video compression and speed. The Google-owned company announced the changes on Monday. Google says the ...

Internet's biggest video provider to stage 4K demos at CES with Google-owned VP9 codec with LG, Panasonic and Sony The move could set the stage for an industry fight over which next-generation codec ...

Last month, Google revealed that it was planning to finish defining its VP9 video codec on June 17 (today), after which it will start using the next-generation ...

Microsoft announced today that it will add support in its Edge browser for the open source VP9 video codec fostered by Google and its WebM coalition. In addition, Microsoft announced last week that it ...

Google’s VP9 video codec — its more efficient replacement for H.264 — powered 25 billion hours of cat video streaming on YouTube in the last 12 months, the ...

Taylor worked with AP from 2018 to 2025, most recently as Google Editor. Testing by Facebook engineers found that the Alliance for Open Media's new video codec, AV1, outperforms widely-used standards ...

Even though many pundits think 4K will be delivered by streaming, there are plenty of households still with slower broadband for whom this will not be an option. Now, it seems, Google's free VP9 codec ...