New Delhi: ‘Nirma Nirma, washing powder Nirma…Sabki Pasand Nirma…’ During the Doordarshan era of the 90s, this was one of the most captivating advertisements. However, over the years, the popularity ...

After recently rolling out a completely new avatar for its washing powder, Nirma has launched its latest brand communication, this time for its detergent soap variant Nirma Super. TapRoot India has ...

It has been close to thirty-two months since I started writing this newsletter and if my memory serves me right, I have never really written about the same company in two consecutive issues. And ...

With Halloween 2023 rising in popularity in India especially, there's more attention to detail going on behind the scenes. While cobwebbed-draped celebrity parties are now a reality, so are ...

From chemicals and building materials, the Nirma Group has taken a big leap into pharmaceuticals, with its agreement to acquire 75 per cent in Glenmark Life Sciences for an enterprise value of about ...

How Hiren Patel, founder Karsanbhai’s son, is reinvigorating Nirma by administering a shot of pharma. Illustration: Dominic Xavier/Rediff.com Nirma’s tryst with the pharmaceutical space started in ...