A few months ago, I started the process of moving all my journalling to a digital device with the goal of being more efficient. It was during the transition that I realized that I had overlooked the ...

The Efficiency Model for media planning relies on the concept of purchasing media as inexpensively as possible (also referred to as tonnage). The Effectiveness Model, sometimes referred to as the ...

Trade surveillance teams are facing the challenges of maintaining a balance between efficiency and effectiveness when generating alerts. Finding the right balance is crucial for protecting your firm ...