IT is nowadays possible to record the discharge of the retinal elements directly by leading off to electrodes from more or less isolated fibres of the optic nerve. The electrical impulses following ...

Dark mode beat light in a B2B SaaS test even with lower CTR – showing how audience context and industry cues shape performance.

Optical illusions have gained a lot of popularity recently, as they get our brain to exercise, and can be the perfect test of ...

Optical illusions have gained a lot of popularity recently, as they get our brain to exercise, and can be the perfect test of ...

Knowable Magazine reports 2025 faced turmoil in U.S. science amid job cuts and budget slashes, yet saw advances in gene ...

Perception is the process by which the nature and meaning of sensory stimuli are recognized and interpreted. Perception can be influenced by attention and can occur subliminally, without conscious ...

A new study published in Neurology journal has identified specific changes in driving behavior that may indicate mild ...

Terms like “deviant” and “misfit” are normally freighted with negative connotations. But neuroscientist Beau Lotto explains in his new book, Deviate: The Science of Seeing Differently, that it is our ...

Under pressure, leaders face a choice: rely on reactive decisions or treat pricing as a strategic capability. By pulling a ...

Melissa Barrera: Yeah, that's how we describe it. It's like a spy show about a guy whose brain gets hacked. So he's ...

Still, the legacy of decisions made decades ago remains, and climate change is raising the risks. Heavier rainfall, fast ...