Brand positioning is the magic of marketing. It’s how we create a particular spot for a brand inside people’s heads. We want that brand to be like a celebrity in a grocery store—someone everyone sees ...

Abstract: Logistics is an important driver for the competitiveness of industries and material supply. The development of smart logistics, powered by precise positioning and communication technologies ...

When was the last time you did an assessment of how your competitors are positioned relative to your product or company? If you haven't done a competitor positioning assessment recently, you're not ...

Your brand is not what you say it is; it is what they say it is. We break down 5 actionable positioning strategies to move your business from a commodity to a category leader. If you try to be ...

Risk management is a crucial concept every successful investor should champion. And it all starts with correct position sizing. Position sizing is vital to managing risk and avoiding the destruction ...

Abstract: Underground mining is expected to lead the mining industry in the near future. Due to the advance of electronic devices and communications technologies, new safety regulations must be ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Samantha (Sam) Silberstein, CFP®, CSLP®, EA, is an experienced financial consultant. She has a demonstrated ...

Robert Burakoff, MD, MPH, is a board-certified gastroenterologist who serves as vice chair of Ambulatory Services at Lower Manhattan Hospital and professor of medicine at the Weill Cornell Medical ...

John Summa is the founder of OptionsNerd.com and has authored a number of books. He has 6+ years as a chief economist and derivatives strategist. Timothy Li is a consultant, accountant, and finance ...

Sleeping on the left side can help align the spine and reduce acid reflux. Back sleeping keeps the spine aligned but may worsen sleep apnea and snoring. Right-sided sleeping may improve heart health ...