This has given rise to a new type of engineering–context engineering–which is more than just prompting or vibing with code. Companies that treat AI as a feature will fall behind those that rebuild ...

Artists “People have been imitating my sound for a long time, but now someone can type a prompt and make a song that sounds like Chris Lake – that's wild!”: Chris Lake on how AI is putting ...

PARTNER CONTENT We are entering a new era where AI isn’t just a tool for transformation but the foundation for reinvention. Frontier firms aren’t waiting. Already, they’re architecting the future with ...

As Nicholas Rudder built his last startup, an educational marketplace called ScholarSite, he kept running into the same problem: tax. “Marketplaces are liable for tax on their entire GMV (gross ...

Native Instruments has unveiled Maschine 3.4, the latest update to its acclaimed hybrid production and performance platform. This release delivers a powerful modulation editor redesign, expanded Play ...

Native Instruments has officially unveiled Odes, the third chapter in its acclaimed Evolution series, following the beloved Lores and Fables libraries. Designed to add tension, emotion, and movement ...

Native Instruments has introduced the Traktor MX2, a compact two-channel DJ controller designed to deliver creative control to DJs at any level. The all-black unit is a super sleek follow up to its ...

The concept of an all-in-one software platform to automate electric grid compliance and operations is as potentially alluring as it is technically challenging. What would it mean to truly automate the ...

Native Instruments has introduced the Traktor MX2, a next-generation 2-channel DJ controller aimed at DJs of all levels. This is the first Traktor controller that we’ve seen in years – the renewed Z1 ...

Native Instruments Guitar Rig is a professional-grade virtual guitar effects processor and amp simulation software. It offers an extensive collection of amplifiers, cabinets, effects, and routing ...

The software industry is undergoing a transformation. For the past two decades, legacy SaaS giants have dominated the market, but innovation has stalled. Many incumbents now focus more on extracting ...