The Election Commission (EC) is facing mounting criticism after filing criminal complaints against six individuals who ...

ECT filed a complaint against people who allegedly shared ballot paper images and trying to decode barcodes and QR codes on them.

Digital payments have completely changed the way we interact with the economy on a daily basis. Not long ago, leaving the house without a physical wallet was a recipe for disaster. You would find ...

The Incredible Unknowns of the Louvre is using augmented reality to help people see museum masterpieces through fresh eyes ...

QR codes may look like random checkerboards, but they rely on mathematics powerful enough to decode signals from deep space. Built on Reed–Solomon error correction, a QR code can still function even ...

The book underscores how a lack of robust marketing strategy can undermine even fundamentally strong businesses ...

Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, brand, print ad, radio marketing updates or trending topics - Exchange4media.co ...

From conversational AI guides in museums and QR-enabled interfaces to immersive recreations of ancient worlds, AI can emerge less as a substitute and more as a powerful complement ...

With a foreword by late Piyush Pandey, the book explores the 'ask economy' and outlines frameworks on brand, demand generation, account-based marketing, martech and AI.

Starting Feb. 18, 2026, the Louvre Museum and Snap's Paris AR Studio will launch "The Incredible Unknowns of the Louvre," a free augmented reality experience that allows visitors to explore six works ...

Researchers at TU Wien in Vienna have created a QR code so small it can only be read with an electron microscope. The code measures roughly 1.98 square micrometers, with individual pixels about 49 ...