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How Gen Z Is Reviving Legacy Brands

How Gen Z Is Reviving Legacy Brands

CNBC Marathon looks at how Gen Z is reinvigorating legacy brands and influencing change in fashion and beauty retail. After a severe slump in the 2010s, Coach engineered a comeback by winning over Gen Z. In 2024, Coach surpassed Michael Kors to capture 2nd place in the U.S. luxury handbag market, according to Bernstein. In its third fiscal ...

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