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YouTubeLaia | Brand & Web Designer

How to build a brand strategy using 10 exercises 💻

The exercises I use to build a full brand strategy for my clients 👇 As a brand designer, I don’t just deliver a logo, I define the branding strategy that guides every decision. These are the core exercises I use with clients to clarify purpose, audience, and positioning: 1️⃣ The Why’s: Write the brand mission, then ask “why” 3-5 ...

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